This Monster.ca print ad was inspired - uniquely- by bees. My inspiration first came from the term 'worker bee'. I knew bees were known for being loyal hard workers, but did they like their jobs? As you may know, Monster.ca is centred around the fact that they help you get the job that you have always wanted. A job that you are proud to have. So I set out to show a different side of the worker bee. A side where they have unique personalities, interests and dream jobs. Is it so wrong if they want more to life than 'worked in honey department'? The visual depicts a bee who is clearly unhappy with his current occupation. The copy goes on the explain how bees have dream jobs just like you and I, some wish to be chocolatiers, some artists. Monster.ca can find anyone the job they want-even if you live in a honey comb.
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